Meet our brand-new, full-concept development for the new Jack Astor's + Freida's Beverage Kitchen Restaurant for SIRcorp's newest location in Oshawa.
We have reimagined the Jack Astor's restaurant to be a 'concept within a concept' that brings a new bar idea to the self-styled irreverent brand.
This approach provides a separate identity to the bar experience within the restaurant itself.
Project
Description
We have used our wealth of knowledge and conceptual ideation processes to re-envision the entire Jack Astor's design.
This bold new concept will be applied nationally as the new way forward for this iconic Canadian restaurant brand.
Project
Information
Type
Commercial Hospitality
Year
2025
Location
Oshawa, Ontario
Size
5900 sq/ft + 1000 sq/ft patio
Client
SIRCorp
Team
West Engineering (MEP), MTE Consultants (structural engineer)
