We produced a concept for Boston Pizza International as the entry for their small market program into an expanded network of Canadian towns and villages.
Our challenge was to incorporate Boston Pizza's signature 7500 square foot design footprint into a 5000 square foot space, adding a new set of design elements while retaining original touchpoints.
Our approach was to personalize each interior by bringing in archival and town-specific artifacts and decorations that showcased local sports team culture and community.
Project
Description
We reimagined the entire restaurant exterior with an emphasis on the outdoor patio as a gathering space.
As per the client's request, we re-emphasized the bar area for large teams and communal dining, and reworked the exterior main entrance was proportionally using geometrical ratios, in order to provide a more inviting entryway at a more human scale.
Project
Information
Type
Hospitality
Year
2022
Location
National
Size
5000 sq/ft
Client
Boston Pizza International
